Reputation can make or break a business


It is important for any business to have a good reputation in order to be trusted by its stakeholders and vice versa. A good reputation enables a business to survive in the short–term and grow in the long-term.

A business’ reputation is the single most important driver of value. If a business’ reputation is tainted, its revenues and market share will undoubtedly be affected negatively.

Benefits of a good reputation

Businesses and investors can create value in challenging and uncertain conditions

Owning, running and/or investing in a business should ultimately result in increasing or enhancing the value of your business and investments. Your business or your significant shareholding in a business should yield market related returns and ultimately result in the creation of value in the short, medium and long-term.

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