Don’t be a headless chicken. Plan your business’ future and direction

Team working at a office brainstorming and sketching a business plan on the wall

Small- and medium-sized enterprises (SME’s) are seen as a panacea to South Africa’s growing unemployment.  The National Development Plan forecasts that 90% of the 11m new jobs will come from the SME sector by 2030. However, research data shows that this may not be the case. According to a World Bank study on employment growth in SA during the period of 2010 – 2019, the average job growth from the private sector during this period was only 2.3%. However, the SME sector’s share of this new jobs growth in the private sector was disappointingly low. Therefore, it appears that SME’s may not be able to create the required new jobs by 2030.

SME’s are also expected to contribute significantly to the country’s GDP as approximately 95% of businesses consist of SME’s, like in other countries. The National Development Plan forecast that by 2030, SMEs will contribute 60% to 80% of the GDP. In contrast, SME’s actual contribution to GDP in SA is disproportionately low, according to research data. This situation is as a result of the exceptionally high failure rate of SME’s. Between 70% – 80% of SME’s do not survive passed the first 5 years. Amongst the key reasons cited for this high failure rate is the lack of appropriate business skills and knowledge, according to a survey report of The SA Institute of Chartered Accountants.

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An outsourced CFO helps SME’s to succeed

Big businesses grow their profitability and cash flows year-on-year. Big businesses also take more risks and create long-term value for their stakeholders.

On the contrary, small-and-medium-sized business (SME’s) remain small, its profitability and cash flows barely grow. SME’s are also risk-averse and simply just survive year after year. In addition, most SME’s do not survive beyond 5 years, as per empirical studies.

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It’s no longer business as usual for SME’s and corporates

The macroeconomic environment is under severe pressure and consequently it is becoming increasingly difficult for SME’s to trade under these conditions. It is no longer business as usual for SME’s. There are ominous signals that the macroeconomic environment is bleeding and SME’s must, therefore, take appropriate and urgent action in order to survive:

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Reputation can make or break a business


It is important for any business to have a good reputation in order to be trusted by its stakeholders and vice versa. A good reputation enables a business to survive in the short–term and grow in the long-term.

A business’ reputation is the single most important driver of value. If a business’ reputation is tainted, its revenues and market share will undoubtedly be affected negatively.

Benefits of a good reputation

Businesses and investors can create value in challenging and uncertain conditions

Owning, running and/or investing in a business should ultimately result in increasing or enhancing the value of your business and investments. Your business or your significant shareholding in a business should yield market related returns and ultimately result in the creation of value in the short, medium and long-term.

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