Inferior quality destroys long-term value

“The bitterness of poor quality is remembered long after the sweetness of low price” is the saying when buyer’s remorse is experienced.

I once purchased shock absorbers from a supplier after shopping around for a cheaper price. I paid an auto mechanic to fit the shock absorbers. After a few months, the shock absorbers started to malfunction, oil was leaking from the shock absorbers and my vehicle was unstable on the road. I realised that I bought shock absorbers of an extremely inferior quality. I was extremely upset about the bad purchase decision. I decided I shall never again buy any product or service of an inferior quality. I am prepared to pay more for a decent quality product or service that provides value for money i.e. it is durable, it serves its purpose and provide the expected benefits.

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Businesses and investors can create value in challenging and uncertain conditions

Owning, running and/or investing in a business should ultimately result in increasing or enhancing the value of your business and investments. Your business or your significant shareholding in a business should yield market related returns and ultimately result in the creation of value in the short, medium and long-term.

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